In the realm of content creation, a dazzling spotlight now shines upon AI. Its brilliance illuminates the vast possibilities and potential it holds. AI-driven tools like ChatGPT have emerged as major players, captivating various domains. From the rousing applause of enthusiastic adopters to the cautious whispers of concerned souls, reactions are diverse. Some perceive AI as a formidable force that threatens the livelihood of content creators and marketers. However, the true essence lies in delving deeper into AI content creation.

## The Art of Curation: Blending Human and AI

Beyond the mere realm of generating text responses, AI-powered tools like ChatGPT possess extraordinary capabilities. They transcend the boundaries of writing alone, extending their prowess to the creation of artistic marvels. Witness the sublime artwork crafted by AI apps, the captivating filters adorning social media platforms, and the mastery of photo/video editing tools.

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Although AI cannot replicate human originality, a grand revelation awaits us. It is not about the source of creation—whether human or AI-generated—but rather how the content is masterfully crafted. Amidst the sea of lackluster human-made content, immense opportunities emerge to create splendid works, seamlessly blending the genius of AI with the human touch. As we tread further into the future, the influence of AI content creation is destined to grow, painting a landscape where innovation and human craftsmanship intertwine harmoniously.

# Four key ways AI is changing Content Creation as we know it:

## Content Planning and Strategy

When it comes to Marketers, creating a content strategy is a crucial task. It involves researching the latest trends and topics, collecting data, plus the time-consuming monitoring and analyzing competitors. But it's a difficult task to keep track of everything, and that's where AI comes in. AI can do all the research to save you a lot of time and help in generating new ideas by suggesting relevant topics, in addition to helping maintain a consistent brand voice.

## Targeting the Right Audience

Marketers target a specific audience to reach while they’re creating content, and by using AI tools, creating content that is tailored to these audiences becomes much easier. By leveraging AI algorithms, marketers can now track customer preferences and personas to understand what they actually like.

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AI can also track and analyze website data in terms of number of visitors, their location, how much time they spend on the website, and what type of content they enjoy. All of this provides invaluable insights and data packages for finely-tuned targetted content. 

## SEO Optimization

AI also plays a crucial role in SEO optimization. Many online tools can help find relevant keywords to improve article rankings on Google, in addition to predicting SEO rankings for targeted keywords. This can help content writers adjust their content to cope with the latest trends for better results.

AI can also help in creating page titles, meta descriptions, image alt tags, and backlinks. This results in optimized content, which can boost any article's performance.

## Tracking and Reporting

Content marketing is a long-term strategy, and analyzing content performance manually can be very time-consuming and prone to errors. AI tools can identify poor-performing content and suggest why certain articles are not performing well. This can help in optimizing content for better performance and help grow a content creator’s work organically. 

# Unleashing Ingenuity: A Tale of Collaborative Brilliance

The most common question is, “Will AI Content Creation Tools replace Content Writers, Social Media Managers, and Marketers?”
Even AI acknowledges its limitations when it comes to creativity and delicacy. Relying only on AI could result in content that might include many errors, plagiarism, and a lack of depth of creativity. Instead, view AI content creation tools as ways to generate ideas and facilitate workflows – a tool to further the content creator’s own skills.

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It’s clearly expected to have more businesses and individuals start using these tools for creating blogs, articles, emails, or even campaign strategies . However, the most effective content will still need that human touch, so it's important to note that AI is not here to replace content creators. Instead, it's here to assist them.

In the realm of content creation, it is not a question of human versus AI-generated work but rather the mastery of content crafting. Amidst the abundance of lackluster human-made content, immense opportunities arise to forge exceptional creations through AI assistance. After all, does the creator's identity truly matter when the end result is remarkable? AI in content creation is not a replacement for human creativity but a pathway to amplify its prowess. By harnessing technology, the content creation process becomes more efficient and effective, enabling the manifestation of awe-inspiring works.

# AI Content Creation: Embracing the Infinite Odyssey

As AI continues its perpetual evolution, fresh tools and methods emerge incessantly. Staying at the forefront and keeping pace with the ever-changing landscape is paramount, particularly in the realm of content creation. WPRO takes immense pride in leveraging cutting-edge AI tools to craft content strategies, venturing into uncharted territories to provide clients with unparalleled marketing and PR solutions. In this boundless journey, AI opens new frontiers, paving the way for unparalleled excellence

WPRO Instagram: https://www.instagram.com/wpro.social/ 
WPRO LinkedIn: https://linkedin.com/company/world-public-relations-organisation-ltd 


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AI Content Creation: A New Era for Content Generation | WPRO

AI Content Creation: A New Era for Content Generation

E-commerce has changed the way we shop forever, taking customers off the high street and keeping them in the comfort of their own homes. With e-commerce, customers can buy and sell goods and services online rather than traveling to a physical store, enabling them to shop from their living room couch. This has taken businesses into a digital world and reduced the number of physical shops on high streets. However, for the established Gen Z social media users, ‘social commerce’ (the combination of social networking and shopping) has had a significant uptrend in recent years.

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Social commerce allows users to shop online while experiencing a social atmosphere, almost like a digital shopping mall. Unlike traditional e-commerce, social commerce uses influencers, user-generated content, recommendations, and social networking data to personalize the customer’s shopping experience. 

## Brand Advantages of Social Commerce
From a business perspective, social commerce is an exciting avenue for customer engagement and retention. Through social media, businesses can reach out and connect with potential customers, promoting their products in a more tailored and interesting way. Social commerce encourages real-time interaction, building more of a community through meaningful customer engagements. For customers, the buying experience is tailored and interactive, increasing the likelihood of retention.

A fantastic example of social commerce success is the Squishmallows hype on Tiktok. Videos of customers enjoying the brand’s cute toys began to generate an online sensation. A whole ‘Squishmallows’ community soon appeared, with people enthusiastically showing off their large collections. They discussed the toys in the comments, engaging over rare items, talking about new releases, and bonding over the brand. Many customers quickly went from owning one toy to having a whole collection, demonstrating strong brand loyalty.

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By harnessing user-generated content and influencers like Squishmallows, social commerce establishes trust and credibility, enhancing brand community. With community comes word-of-mouth promotion, one of the most effective methods of marketing. Through the varied share options social media sites have - posting a Story, making a Reel, starting a Thread - users can easily share their new product with their followers, which in turn, driven by FOMO, brings people to the brands' social media pages. This highlights the brand image and initiates a positive chain reaction.

## Customer Advantages of Social Commerce
Compared to e-commerce, social commerce offers a convenient shopping experience that combines detailed product information, influencer opinions, genuine reviews, and varied purchasing methods - all on one platform. From initial advertisement through to purchase, the whole chain is available online and easily tracked. Gone are the days when several tabs of research and background checks were required to purchase one product. For the fast-paced, social-media-savvy Gen Z audience this method of purchasing is ideal.

Another key advantage to social commerce is that product advertisements are specifically tailored and personalized. As a result, consumers no longer see irrelevant advertising content on their social media profiles. Instead, adverts are more engaging, useful, and specific to individual interests, increasing the likelihood of consumer engagement. Watching make-up artists on Instagram reels will lead to make-up brands knowing who could be interested in their latest products – they can target widely-watched make-up artists, they can follow who watches the videos, and so on, thus developing a clear demographic profile of potential buyers. 

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In social commerce, customers can socialize as they shop. The ‘comments’ section on posts allows customers to discuss their shopping experience in real-time, just as you would with your friends in a physical store. Purchasing becomes social again, rather than the solitary experience of e-commerce. Just like in a physical store, users buying via social commerce will have friends or similar people around them, digitally sharing views and opinions about the products they want to purchase.

This, in turn, builds a strong brand community. A network of interested and engaged customers connects over product discussion, providing the brand with an engaged audience.

## Augmented And Virtual Reality Integration Is Just Around The Corner
Online shopping is gradually welcoming augmented and virtual reality technology. Taking social commerce a step further, AR and VR technology allows users to engage in virtual purchasing experiences, enhancing the real-time aspect of social commerce. Although not yet fully implemented for a wide audience, as AR and VR become increasingly mainstream, we can expect to see it filter into our shopping experience.

Overall, with its Gen Z popularity, e-commerce is slowly blending into social commerce - a more personalized alternative that builds business community and improves the purchasing experience for both brand and consumer. Social commerce prioritizes the connections between brands, customers, and influencers. As we look to the future, WPRO is embracing this new branch of commerce for our clients. 


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The Future Of E-Commerce: Is Social Commerce Taking The Lead?

Following user feedback, Linkedin recently updated its algorithm to move away from viral posts that were flooding the space. During COVID, non-professional content started to seep into the platform. As its algorithm rewarded engagement above all else, these viral re-posts were saturating genuine user content. Linkedin wants to remain an authentic space for businesses to grow and connect, but with Facebook-style content overtaking the platform, this became increasingly difficult. The new algorithm hopes to correct these issues.

## How Does The New Linkedin Algorithm Work?
When giving feedback to Linkedin, most users stated that they preferred content from people that they know and have a genuine connection with. Therefore, the first change to Linkedin’s algorithm was in favour of direct connections, so that user feeds are full of their follower’s content instead of reposts from other social media sites. 

To further make the feed relevant and informative, the platform is now rewarding content that’s grounded in knowledge and advice. This is a personalised maneuver that will evaluate posts, audience and author authority to determine if their content is relevant and valuable. Along this line, authentic replies and comments will boost a post’s reach as genuine engagement and responses to comments on posts increase its visibility. 

As a result, the Linkedin feed will become more informative for users. The algorithm now rewards unique perspectives and insights, creating meaningful interactions and discussions within relevant professional communities. Linkedin is focused on organising its content into relevant topics that it can then share with interested user groups. This more focused approach avoids feeds that are saturated with viral content from other social media platforms, especially as expert opinions and unique thought pieces will be favoured over generic content. This also encourages users to share more frequent, personalised posts as the more they share, the better the algorithm understands them, and the more tailored their feed will become. 

At the core of Linkedin is connection. The platform wants to maintain its integrity as a space where users can build authentic, genuine business relationships that enrich their knowledge and understanding. Their new algorithm aspires to remove irrelevant viral content and return Linkedin to the unique, engaging space that it set out to be.

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Understanding the New LinkedIn Algorithm: Enhancing Authentic Business Conversations

The New Linkedin Algorithm: Keeping Individual Conversations At Its Core

When we came across the buzz surrounding Korean Rice Dogs as one of the biggest food trends of 2023, we knew we had to seize the opportunity. At WPRO, we had our sights set on the immense potential of the global Asian food market valued at $231 billion. This led us to collaborate with Kokkiri Ricedog for their franchise launch in the UK, marking our foray into the exciting field of food marketing.

## Targeting the Evolving Fast Food Culture | Understanding the Demands of Millennials and Gen Z

As our society experiences a cultural shift in the fast-food landscape, we recognize the changing expectations of customers. It was no longer just about convenience; people now sought flavor and aesthetics in their dining experiences. Breaking away from the monopolization of convenience food by certain restaurants, customers were hungry for something more interesting and unique. Kokkiri Ricedog emerged as the perfect fit, offering quick and easy hot dogs on a stick with a tantalizing array of toppings and customization options. With 65% of Millennials and Gen Z identifying as "foodies," we saw the tremendous potential in Kokkiri and devised a launch stunt idea to capture their attention—the Squid Game Costume.


Korea's influence on popular culture has been unparalleled, with the global rise of K-pop, K-dramas, and the phenomenon that was Squid Game. This artistic renaissance of Korean culture was further highlighted by the recent exhibition at the Victoria and Albert Museum, 'Hallyu! The Korean Wave.' Recognizing this wave of interest, we knew that Korea's culinary influence was becoming undeniable on the streets of London. Kokkiri Ricedog happily fed Londoners' hunger for all things Korean, offering quick, accessible, and delicious food that fused traditional Korean cuisine with an innovative modern delivery.

## Capturing Attention and Facilitating Engaging Interactions

When Kokkiri approached us for a stunt idea for their launch, we brainstormed a captivating concept—the Squid Game Costume. We realized that Kokkiri's choice of Bang Bang Oriental as their first storefront necessitated a marketing approach that would stand out from the crowd with a catchy tagline ‘Dangerously delicious’. The Squid Game stunt proved to be the perfect attention-grabber, instantly recognizable and serving as an icebreaker for attendees. It sparked conversations with the Kokkiri team and other customers, creating a memorable experience that went beyond the ordinary. 

Moreover, this stunt provided an opportunity to generate shareable content, drawing in customers through Instagrammable moments while also showcasing the quality of the product.

Recognizing the importance of a comprehensive approach, we focused on both digital and experiential marketing strategies. By emphasizing Kokkiri's online presence and equipping their team with the necessary tools to excel on social media, we ensured a strong digital presence. Simultaneously, we cultivated a welcoming, eye-catching, and memorable launch experience that engaged customers beyond the virtual realm.

Throughout our partnership, Kokkiri's owner, Choi, expressed his satisfaction with our services. He found our team to be responsive and supportive, enhancing his marketing experience compared to his previous in-house team. By outsourcing his marketing to WPRO, Choi witnessed significant improvements in his social media skills, particularly on platforms like TikTok and Instagram. This has already resulted in increased brand reach, with many customers discovering Kokkiri through TikTok and making the journey to Bang Bang Oriental to “experience something different”. 

We emphasized the criticality of developing an integrated social media strategy that focuses on ongoing content to foster community-led growth. At WPRO, we understand the significance of nurturing a strong online community, as it establishes genuine connections, cultivates brand loyalty, and harnesses the potential of user-generated content. By crafting a well-defined social media strategy, we enable brands to actively engage with their audience, encourage their participation, and facilitate organic growth. Through consistent delivery of valuable content, responsive interactions, and leveraging user-generated content, brands can instill a sense of belonging, trust, and advocacy within their community. This integrated approach, as exemplified in our collaboration with Kokkiri Ricedog, not only drives sustainable growth but also positions the brand as an active participant within its community, amplifying its impact and influence.

### Embracing the Biggest Food Trends and Cultural Exploration - A Successful Collaboration

Our collaboration with Kokkiri Ricedog for their franchise launch in the UK exemplified our ability to tap into the lucrative global Asian food market. By catering to the evolving demands of Millennials and Gen Z—convenience, flavor, and aesthetics—Kokkiri successfully captivated Londoners' fascination with Korean culture. The Squid Game Costume launch stunt acted as a catalyst, sparking conversations, generating intrigue, and creating shareable moments that propelled the brand's visibility. With our strategic blend of digital and experiential marketing, WPRO and Kokkiri embraced the opportunities presented by one of the biggest food trends, cultural exploration, and the ever-changing preferences of today's consumers.


Case Study A Strategic Approach for a Korean Ricedog Franchise Launch in the UK

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Strategic Food Marketing | Biggest food trends of 2023 | WPRO

Case Study: A Strategic Approach for a Korean Ricedog Franchise Launch in the UK

Here at WPRO, we’ve been wowed and impressed by the buzz surrounding the new film _Barbie_. Mattel, the company behind the iconic doll, has created its own film studio and is launching _Barbie_ as its flagship film, leaving no crumbs when it comes to the marketing efforts behind it. Mattel CEO Ynon Kreiz stated about the decision, ‘We’re looking to create movies that become cultural events,’ and they’ve certainly achieved it with _Barbie_. The PR and Marketing team behind the movie have managed to turn the press circuit into a global phenomenon.

For the last few months, it’s been hard to look anywhere without some form of ‘Barbie’ content popping up. For starters, its box office clash with the much-anticipated Christopher Nolan film _Oppenheimer_ became non-stop headlines and has been discussed ever since. The clash, which has become the latest meme trend, with such memes posing the question, ‘Will I even understand Oppenheimer if I haven’t seen Barbie first?’ and another that shows frantic costume changes on July 21st from the pink hues of Barbie to the grey palette of _Oppenheimer_. From the get-go, this movie has had people **_talking_**

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## The Impact of a Diversified PR and Marketing Strategy
The _Barbie_ marketing team has managed to extend into a huge range of industries, from transport to AirBNB, music to fashion - Barbie is there. The reach of these campaigns has been phenomenal, with millions of people now anticipating the upcoming movie. 

To kickstart the PR, _Barbie_ released a selfie generator that allowed fans to create their own movie poster and tagline. This led to some hilarious results that circulated on social media and soon became viral. Aware that a large number of Barbie fans are no longer children, the marketing team took on brand collaborations in a range of sectors outside of toys, such as homeware, beauty, fashion, lifestyle, and even a pinked-out version of an iconic Xbox console. Barbie has become so much more than just a doll. 

The official movie soundtrack was released early and features global popstars, generating hype in the music industry. The playlist draws on nostalgia with musical references to the iconic ‘Barbie Girl’ Aqua song (despite Barbie previously suing the band!) Leaning into the nostalgia even further, cassettes of the playlist are also available for pre-order. This marketing team **_knows_** what their audience wants and is happy to provide it. 

![nicki-minaj-ice-spice-barbie-video-062323-dfeeac1e1f084294b959b8cd73b779ea.jpg](https://api.wpro.social/uploads/nicki_minaj_ice_spice_barbie_video_062323_dfeeac1e1f084294b959b8cd73b779ea_aa25f6bba6.jpg)

It goes on and gets crazier. A pop-up Barbie cafe (roller skating rink included) appeared in Chicago, Ryan Gosling’s smiling face has been plastered on the side of pink buses, and in Malibu, an entire Barbie-themed hotel has been constructed. Architectural Digest took a tour around the hotel with a glowing Margot Robbie, advertising its launch on Airbnb for anyone to rent and live out their Barbie dreams. 

Throughout the press tour, Margot Robbie and Ryan Gosling have been careful to look the part by wearing pink, pink, and more pink. Vogue’s social media has regularly shared Robbie’s looks as she’s drawn on fashion nostalgia and recreated classic runway pieces, again reaching a wide audience. Speaking of pink, the movie set used so much hot pink paint that it resulted in a global shortage. This became a viral news story that earned the film fantastic exposure. 

![Barbie-Press-Tour.webp](https://api.wpro.social/uploads/Barbie_Press_Tour_6dbb691e58.webp)

## What Is WPRO Taking Away From This?
Our first takeaway is never to underestimate the power of nostalgia. In marketing, nostalgia is an incredibly powerful tool, and it was leveraged perfectly by the _Barbie_ PR team, resulting in impressive and widespread results. Second, marketing that creates unique and shareable experiences, like the ‘This Barbie is’ selfie filter, is always successful. Audiences love to partake in campaigns for brands they love, especially when the results are personalized and funny, and in doing this they’re marketing the brand themselves. Third, the carefully considered brand partnerships that the film has made have also been impeccable and led millions of people to reconnect with Barbie without touching a single doll. The movie has highlighted the power of PR, once again proving how effective the right strategy can be for visibility and credibility. This Barbie is great at PR. 

Follow WPRO on Instagram for more: www.instagram.com/wpro.social

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The Barbie Team Has Taken PR To A Whole New Level

Life In Plastic IS Fantastic: How The Barbie Team Has Taken PR To A Whole New Level

Public relations is the practice of disseminating information from a brand to the public in order to influence the perception of it. While marketing is the promotion or selling of products/services, encompassing advertising and market research. Both practices produce media content for the brand, creating an overall voice and image. As a result, public perception of a brand is strongly impacted by both its PR and marketing efforts and they can be implemented together to effectively communicate strategies.

## PR, Marketing and Storytelling
Consistency is crucial to success when brands produce content. PR and marketing must work harmoniously to tell the same story across all the media that they release. Advertisements, branding and media placements need to create the same overall image to avoid brand confusion. 

Therefore, at the heart of PR and marketing is storytelling. The ability to craft a compelling narrative that resonates with the audience makes all the difference to brand success. A captivating story will build brand loyalty and drive business growth. Storytelling taps into the human instinct for narrative, making it an effective way to connect with people on an emotional level. By weaving a story around a brand, product, or service, PR and marketing professionals create a deeper sense of engagement and forge meaningful connections with their target audience. A well-crafted story evokes emotions, inspires action, and leaves a lasting impression.

PR and marketing allow companies to shape their brand identity and convey their unique value proposition. Professionals in the two industries foster a sense of authenticity and individuality from competitors by highlighting the story behind a brand. This, in turn, helps build brand awareness and loyalty among consumers who resonate with the story. By captivating and holding the attention of an audience, PR and marketing can persuade them to take action. Whether it's through captivating advertisements, compelling content, or engaging social media campaigns, storytelling can effectively communicate a brand's message and influence consumer behaviour. 

## The WPRO Publisher Network
When it comes to the collaboration between PR and marketing, WPRO’s approach aligns with the merging of web2 and web3 and combines the strengths of both domains. We strive to provide brands with optimal visibility from web2 while embracing the decentralisation aspects of web3. Our primary focus is to offer brands a "decentralised" visibility that maintains authenticity. To achieve this, we utilise high-ranking platforms on Google to share non-commercial content, ensuring that the brand's message reaches a broad audience. 

Additionally, our dedicated newsroom produces compelling and pertinent content that captures the audience's interest, leveraging trending news while seamlessly integrating the brand's narrative. In the realm of web3, we remain adaptable and embrace changes while prioritizing user engagement within our community strategies. This holistic approach, known as community-led growth, reflects our commitment to merging the worlds of PR and marketing to optimise brand communications.

However, we recognise that not every industry is ready to embrace the exciting world of web3 just yet. That's why we have a strategic plan in place to leverage existing publisher platforms for non-web3 clients. By partnering with these established platforms, we can tap into their loyal audience base and help our clients to tell their brand stories and thrive in their respective industries. 

How Do PR and Marketing Work Together? WPRO’s Publisher Network Harmonises Brand Communications

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PR and Marketing in Unison: WPRO’s Publisher Network Harmonises Brand Communications

From Web 2.0 to Web 3.0, the internet has come a long way from its early days of static web pages and limited user interaction. With the advent of Web 2.0, websites became more dynamic, allowing users to create and share content and interact with each other online. However, we are now in the midst of another significant shift as we move from Web 2.0 to Web 3.0, or ‘the decentralised web’. This new era is characterised by user control and trustless systems. 

Successfully navigating marketing challenges in Web 3.0 requires a forward-thinking and adaptable approach. Marketers must embrace the principles of decentralisation, user empowerment and personalised experiences to create impactful campaigns that establish long-term connections with the evolving digital audience.

## What is Web 3.0?

Web 3.0 is the next phase of the internet, in which the underlying architecture of the web is designed to be decentralised, open and trustless. This new era promises to revolutionise the way we interact with the internet by giving users more control over their data, removing intermediaries and enabling decentralised applications.

Decentralisation is a key aspect of Web 3.0. Instead of relying on centralised servers and platforms, Web 3.0 uses distributed systems that are run by a network of users. This means that data is stored and processed on a decentralised network rather than being controlled by a single entity. This has the potential to make the internet more secure, transparent and accessible.

In Web 3.0, users have more control over their data and how it is used. For example, they can choose to share it with specific applications or services rather than giving blanket permission to a platform. This puts users in charge of their own data rather than relying on third-party platforms to protect it.

As traditional advertising models become less effective, finding new ways to engage with decentralised communities and leverage peer-to-peer networks becomes crucial for businesses hoping to thrive. By embracing this new wave of technology, PR companies like WPRO can implement campaigns that target decentralised communities to grow their client brands. 

## Niche Targeting in Web 3.0

Niche targeting enables the rise of specific communities and micro-markets. Marketers need to understand these specialised audiences and tailor their messaging and offerings accordingly. Deep market research and personalised marketing strategies become essential to effectively reach and engage with these smaller but highly engaged communities. 

Here at WPRO, we understand that building and implementing a successful niche marketing strategy in this Web 3.0 world can be daunting for businesses. Therefore, we implement strategies that target the specified audience effectively and efficiently, despite the fragmentation of the decentralised web. WPRO designs systems that give users more control over their data and ensures that client marketing campaigns are both transparent and trustworthy while targeting their specific audience.

Web 3.0 represents a significant shift in how we interact with the internet, posing several challenges to traditional marketing companies. However, with the help of WPRO, our clients can navigate this new landscape and adapt their marketing strategy to take advantage of the opportunities that Web 3.0 presents. 

In answer to the question - how will Web 3.0 change marketing? - it provides a wealth of valuable digital marketing tools for us to implement. By leveraging blockchain technology, we are able to target specific communities and micro-markets, creating more secure and tailored marketing campaigns that reach highly engaged communities for our clients. 


How to Prepare your Brand for Web 3.0 Marketing

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From Web 2.0 to Web 3.0 - Transition Your Marketing Strategy

From Web 2.0 to Web 3.0: How Do I Prepare My Brand for Web 3.0 Marketing?

In today’s digital age, online social platforms have become an integrated part of our world. Whether they’re used for entertainment, socialising or business, they offer a variety of features that increase user engagement. [Twitch](https://www.twitch.tv/), [Telegram](https://web.telegram.org/k/), and [Discord](https://discord.com/) are three such platforms that have gained massive adoption over the last few years. 

Twitch has become one of the largest live-streaming platforms in the world, allowing users to stream video games, music and other forms of entertainment. Meanwhile, Telegram is a messaging app that offers secure messaging and is specifically loved for its privacy features. Discord is a chat app, primarily used by gamers, that allows users to create servers, join communities and chat in voice and text. 

We’re going to delve into how WPRO utilises these spaces for our community-led growth strategies, as we aim to create or find personalised groups in digital spaces that people feel happy and safe to participate in. We see that platforms such as Twitch, Telegram and Discord act as decentralised spaces for community gatherings. According to WPRO, to be community-led is to understand that your community voice always comes first, from the space, type of content, design of the community, product and marketing — everything a brand does should be based on their feedback and engagement. We believe that Discord, Telegram and Twitch provide the perfect environment to receive this feedback, putting the community first. 

## How WPRO Uses Twitch, Telegram, and Discord to Foster Community-Led Growth

We’ve found that one of the most significant advantages of these platforms is the ability to engage with audiences directly. On Twitch, streamers can interact with their community members through live chat, while Telegram and Discord offer group chats where they can connect with each other and the brand in a decentralised way. By engaging with an audience like this, brands get direct feedback, understand their audience's needs and preferences, foster customer retention and build a loyal following. We feel that these are all invaluable for public relations and marketing efforts, especially in a Web3 world. 

Twitch, Telegram, and Discord all have features that make it easy to build communities, for example, streamers on Twitch can cultivate a dedicated community through their channels by organising interactive events or competitions exclusively for their viewers, whereas Telegram and Discord offer group chats and servers where users can connect and engage with each other. In doing this, brands create a sense of belonging among their followers which then leads to brand loyalty and advocacy. This aligns with the decentralised nature of Web3, as the community manages itself while the brands act simply as facilitators, not community managers.

Another way we’ve found that Twitch, Telegram, and Discord foster community-led marketing strategies is by offering inclusive content. On Twitch, creators can incorporate interactive storytelling elements into their streams. They can design and host interactive role-playing sessions or narrative adventures where viewers have the opportunity to participate and influence the outcome of the story, while Telegram and Discord offer exclusive sponsored community giveaways. When harnessed by brands, these features make their followers feel special, leading to increased engagement and loyalty - which is a useful tool to leverage for WPRO’s PR strategies.

Twitch, Telegram, and Discord are also great platforms for brands to connect with influencers. Streamers on Twitch, admins on Telegram, and celebrities on Discord all act as influencers, promoting brands to their followers. Brands can therefore use these connections to reach a wider audience and create meaningful connections, which is pivotal for PR and marketing efforts, especially as they target a much more specific community of people. 

## Twitch, Telegram, and Discord in the Web3 World

Web3 introduces new user behaviors and expectations. Users are becoming more privacy-conscious, they value data ownership more, and they seek transparency. Therefore, at WPRO, we align your brand reputation efforts with these trends by prioritising user privacy, offering transparent communication, and providing opportunities for user participation and control. 

Telegram, Discord, and Twitch all facilitate these goals. They promote a culture of decentralization by encouraging community members to take on leadership and moderator roles and to contribute to decision-making processes. They also foster a sense of ownership by integrating token-based incentives and governance structures which enable community members to own a stake in the project and directly influence its direction.

These three platforms offer the PR industry a unique opportunity for community-led growth in the Web3 world. By engaging with the audience, cultivating communities, offering exclusive content and leveraging influencers, we help brands create a loyal following and gain credibility with their target audience. 

How Do Twitch, Telegram and Discord Play a Role in WPRO’s Community-Led Growth?

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Twitch, Telegram and Discord: WPRO's Community-Led Growth

Here at WPRO, Web 3.0 marketing strategies are at the forefront of our client campaigns. As marketing has moved away from print media and stepped into the digital world, brands have given power to their users. We believe that successful brands now let their audiences lead the way, instead of guiding them. 

In this post, we outline exactly how WPRO uses Web 3.0 technology to stand us out from the crowd and place the power in our client’s community. We utilise this new wave of technology to create leading marketing strategies, whilst always providing our clients with agency. 

## What is ‘Web 3.0 Marketing’?

Web 3.0 marketing refers to techniques fuelled by Web 3.0 technology. Web 3.0 technology is a decentralised system that allows users to interact with each other without the need for intermediaries or central authority. As a result, it’s based on user-driven techniques, designed to engage and retain its audience. 

Web 3.0 marketing strategies are rapidly gaining popularity as they create a more personalised and engaging experience for users. They are built on blockchain technology, which provides a secure and transparent environment for users to interact with each other. This enables marketers to create unique and targeted campaigns that are tailored to the needs and interests of their users. As a result, the users have more trust in the product, an essential component for community-led growth and something WPRO is always striving to achieve. This method keeps the power in the hands of the users, never taking their data away - as with centralized systems.

Once WPRO establishes a client community, the audience leads the conversation. Brands themselves only provide frameworks in Web 3.0, and instead, it's the people themselves who guide the brand. With Web 3.0 technology, the dynamics of marketing have changed and WPRO is here to pioneer this change, keeping the power always in the hands of the people. 

## The Benefits of Web 3.0 Marketing Strategies

These strategies offer a range of benefits for both marketers, like us, and our users. Some of these include:

- **Increased user engagement:** They are designed to engage users in a more personalised and meaningful way. This leads to higher levels of user interest and retention.

- **Improved transparency:** Web 3.0 marketing strategies are based on blockchain technology, which provides a transparent and secure environment for users to interact with each other. This ensures that users can trust the marketing messages that they receive, essential in our current age of misinformation. 

- **Greater control:** These strategies allow users to have greater control over their personal data and how it is used. This results in a more positive user experience and, again, greater trust.

## Web 3.0 Marketing Strategies in WPRO’s PR Campaigns

We understand that Web 3.0 users are looking for authentic and transparent communication from businesses. Therefore, we emphasise the company's values, beliefs, and goals by communicating honestly and authentically. WPRO leverages blockchain technology in our PR campaigns, demonstrating our commitment to transparency and security. This way, our clients can successfully build trust with their audience, creating an essential community. 

Furthermore, social media platforms like Twitter, Reddit, Telegram, and Twitch are key channels for reaching out to Web 3.0 audiences. In PR campaigns, it's important to identify and engage with influencers and thought leaders who have a significant following in the Web 3.0 space. By building relationships with these influencers, we can tap into their audience to amplify both their and our client's message. Social media also provides the ideal platform for audiences to guide the brand, WPRO implements listening techniques to ensure that users are heard by the companies that they support.

Finally, maintaining the community is a critical component of effective Web 3.0 marketing. By engaging with our client’s audience in a more personal and meaningful way, we withhold their attention and trust. This includes hosting online events, creating forums or chat groups, and offering incentives for community members to remain loyal to the brand.

By focusing on authenticity, leveraging social media, utilising blockchain technology, and emphasising community building, WPRO enhances our PR campaigns and Web 3.0 marketing strategies to build a loyal following for our clients in the Web 3.0 space. Our campaigns benefit both our clients and their communities, and unlike traditional PR companies, we harness Web 3.0 for everyone.

Sophie Beaven 
Senior Journalist

Reach the Peak with our Web3 Marketing Strategies

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Web 3.0 Marketing Strategies: The Future of Public Relations

Gender gap statistics for women in leadership roles are nothing short of shocking. Grant Thornton found in 2021 that only 22% of all Chief Operating Officers, 36% of all Chief Finance Officers and 21% of all Chief Information Officers are women. Meanwhile, the Wall Street Journal reported that men are twice as likely to get a promotion or leadership training. The facts speak for themselves, there’s still a long way to go until equality is achieved in the workplace.

However, at World Public Relations Organisation we’re actively changing the game. We have not one, but two women in Chief Executive Officer roles. Several key members of our management, including our Head of HR and members of the Senior Journalist team, are also women in positions of authority. We refuse to accept the gap in gender statistics and, as a result, we ensure that we find the right fit for each leadership role, actively putting gender bias aside.

**Breaking Down Leadership Inequality**

Due to unconscious gender biases, it’s common for beliefs about leadership to default to stereotypes. Research shows that women are not considered ‘decisive or authoritative’, their voices aren’t heard as loudly and they’re frequently considered ‘small’ in the workplace. Unfortunately, these biases are felt across genders. 2019 research showed that women are more than twice as likely to ‘express misgivings about female leaders’. This means that female leaders are not trusted by either men or women to conduct their roles with the same authority as their male counterparts. 

As a result, women are often overlooked for authoritative positions, even when highly qualified for the role. Tremendous progress has been made in the last twenty years, however, the journey to equality in the workplace is far from over. When only 15% of CEOs at Fortune 500 companies are women it’s evident that there’s still a long way to go before the top-tier positions in high-earning companies are no longer male-dominated. To put this statistic into perspective, as of March 2022, there were only 74 female CEOs in America's 500 highest-grossing companies. 

At World Public Relations Organisation, we’re aspiring to become one of these high-grossing companies. WPRO’s dynamic team has expertise in a range of industries including fintech, film, politics, content creation and more. Inclusivity has always been at the forefront of this public relations company, hence why we distribute high-quality copy and press releases to any target market in any language. By positioning two women as co-CEOs, WPRO is rejecting the biases and stereotypes that exist in leadership, while proving the success of a women-led company. 

An impressive 73% of WPRO’s higher management team are women, filling positions such as leading roles in creative, journalist, and operations, as well of course as two Chief Executive Officers. Following this, the Senior team, composed of experienced journalists and editors, is 66% women. Considering the wider gender gaps that exist, we’re proud to be pioneering women in leadership.

**Breaking Down Barriers in the Fintech Scene** 

Two of WPRO’s core verticals are cryptocurrencies and the fintech industry. We’ve worked with a range of start-up cryptocurrency projects, increasing website traffic, building communities and helping them become leading brands. WPRO wants to be at the forefront of the fintech industry as blockchain technology is adopted and slowly becomes mainstream.

With these verticals, it’s even more significant that WPRO has two female CEOs and a high proportion of women in other leadership roles. It’s no secret that the fintech and cryptocurrency industries are incredibly male-dominated with only 5 of the 121 leading crypto companies founded by women according to a December 2021 study. However, WPRO is unafraid to bring women to the scene. It’s time that fintech’s progressive, forward-thinking, futuristic ideals extend to its gender statistics too. 

Sophie Beaven
Senior Journalist 

Sci-Fi Image of a Woman Working in a Leadership Role

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Women in Leadership: WPRO Shows How It’s Done

Women in Leadership: WPRO is Showing the Industry How It’s Done

WPRO is a brand reputation agency that specializes in building brand reputation through Public Relations (PR) with its unique community-driven formula. We understand what the future of the web looks like and have a winning formula to build and maintain trustworthy brands. At WPRO, we’re redefining how PR approaches brand reputation with go-to-community strategies and community-led growth strategies.

The Importance of Interoperability in Media Solutions
One key aspect of WPRO’s community-led growth is its interoperability, which refers to the ability of different systems to work together seamlessly. We integrate interoperability into our media solutions to improve workflow, enhance client communication, and streamline operations. This helps actuate our 360-degree service for building authentic communities, prioritizing engagement, transparency, and trust.

Benefits of Interoperability in PR Solutions
Interoperability enables us to streamline our workflow. We automate tasks such as content distribution, social media posting, and media monitoring. This reduces manual processes, saving us time to focus on strategic activities that add value to our clients. Interoperability also improves our client communication as it enables us to share information and updates quickly and easily. By using interoperable media solutions, we provide real-time updates to clients and receive feedback promptly, which enhances client satisfaction and trust.

How WPRO Integrates Interoperability into Media Solutions
At WPRO, we start by educating our clients on the benefits of interoperability in media, such as how it can facilitate media sharing across platforms, leading to greater reach and engagement with their audience. We then identify relevant media standards and protocols that are applicable to media sharing.

With this information, we develop media-sharing solutions, utilizing interoperability protocols to enable the easy sharing of media across platforms. This includes developing tools that allow users to upload media to a decentralized network and share it across multiple platforms.

Inside WPRO’s 360-Degree Service for Building Authentic Communities
Unsurprisingly, an authentic community is at the core of ‘community-led growth strategies. It’s therefore essential that we achieve this to create engagement, transparency, and trust for our clients. We start by understanding our client's audience, using market research to gain insights. This helps us to tailor community-building strategies to our client's specific needs. We also engage with them to ensure that we’re meeting their chosen targets and preferences.

WPRO then develops a community management strategy to outline how we’ll build and manage our client’s community. We utilise social media, content creation, and community-driven initiatives to achieve this. Inevitably, we know that there will be bumps along the way, which is why we prepare. We create tactics around how to share information openly, valuing transparency and honesty. At WPRO, we always address issues honestly, making sure that we’re responsive to the needs and concerns of community members.

WPRO’s Expertise in Brand Reputation through PR
WPRO’s formula leads the way for all types of brands to immerse themselves in the future of the web. We have a unique approach to community-led growth that prioritizes engagement, transparency, and trust. Our aim is to build a strong online presence for our clients using go-to-community strategies and community-led growth strategies.



WPRO working with Community-Led Growth Strategies

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Reach Community-Led Growth Nirvana with WPRO

Inclusive and valuable strategies that prioritise active communities is a better approach to achieve growth for businesses. At WPRO, we have pioneered an approach to community-led growth strategies that puts the customer at the centre of everything we do.

As technology and digital customer success are increasingly becoming the ultimate growth engine, connection is at the centre, and engagement is everything. Community-led growth is the future, and it is time for brands to embrace the positive industry trends.

We are the engine, communities are the fuel
We understand that the key to sustainable growth is to build a loyal and engaged community around a brand. Community-led growth strategy is a personalised approach to increase brand awareness, optimise lead generation, or grow sales through digital spaces where people can freely interact. The focus is on creating personalised groups that foster happy and safe participation.

Types of online communities
In the world of online marketing, building a strong community around your brand is essential for success. But not all communities are created equal.

Growth communities are online communities that help businesses grow by providing a source for lead generation and customer acquisition through social networks.

Fan communities are built around shared interests or passions for a brand, product, or industry. They can help build brand loyalty and advocacy, as well as provide valuable insights and feedback from passionate customers.

Business communities are focused on networking and collaboration among businesses and professionals in a specific industry or niche, helping to generate leads, partnerships, and business opportunities.

Product (User) communities are centered around the use of a specific product or service. These communities can help users share tips, best practices, and feedback, as well as provide a platform for user-generated content and product improvement ideas.

Finally, support communities are designed to provide customer support, answer questions, and resolve issues related to a brand's products or services. They can help reduce customer churn and improve customer satisfaction.

There is a difference between unbranded and branded communities from a marketing perspective. Unbranded communities are hosted on third-party platforms that are often free, like Zoom or Facebook. In contrast, branded communities offer a seamless brand experience with a supported team, allowing full access to data and tech stack integrations.

The benefits of community-led growth strategy go beyond cost savings. For instance, 58% of marketers reported that virtual events produced the best results for their content marketing in the last 12 months. Members of these communities also come together in webinars, online events, and live shows during fixed periods. Brands can leverage the success of these one-time events by turning them into recurring sessions that can drive even higher engagement and growth.

Companies like Adobe and Sephora have embraced virtual communities to demonstrate authenticity by tapping into more personalised forms of communication and engagement. Virtual communities give brands real-time feedback with live interactivity and aid sales efforts using relevant data insights. Recurring virtual events are a smart way to build community and can impact an organisation's ROI.

They foster connection, improve customer loyalty, and allow members to express their views. By turning annual flagship events into multiple recurring sessions, brands can foster greater connectivity among their community and drive ongoing engagement.

Building a growth community requires following these steps:

Define the purpose of the community and its expected value for members and the company. Identify and understand the target audience. Select the platform and tools that match the community's needs and budget. Establish the community's structure, guidelines, and goals. Recruit members and start engaging with them. Evaluate the community's performance and adapt accordingly.

In conclusion, a community-led growth strategy is critical to the company's mission, with a symbiotic relationship between the community and the company. Companies can achieve sustainable growth by building loyal and engaged communities around their brand.

We are here to help you maximise your growth strategy. Let's dive in and discover how to create or find a thriving online community for your brand.

Connect with us to book a meeting today!

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