How Do Twitch, Telegram and Discord Play a Role in WPRO’s Community-Led Growth?

In today’s digital age, online social platforms have become an integrated part of our world. Whether they’re used for entertainment, socialising or business, they offer a variety of features that increase user engagement. Twitch, Telegram, and Discord are three such platforms that have gained massive adoption over the last few years.

Twitch has become one of the largest live-streaming platforms in the world, allowing users to stream video games, music and other forms of entertainment. Meanwhile, Telegram is a messaging app that offers secure messaging and is specifically loved for its privacy features. Discord is a chat app, primarily used by gamers, that allows users to create servers, join communities and chat in voice and text.

We’re going to delve into how WPRO utilises these spaces for our community-led growth strategies, as we aim to create or find personalised groups in digital spaces that people feel happy and safe to participate in. We see that platforms such as Twitch, Telegram and Discord act as decentralised spaces for community gatherings. According to WPRO, to be community-led is to understand that your community voice always comes first, from the space, type of content, design of the community, product and marketing — everything a brand does should be based on their feedback and engagement. We believe that Discord, Telegram and Twitch provide the perfect environment to receive this feedback, putting the community first.

How WPRO Uses Twitch, Telegram, and Discord to Foster Community-Led Growth

We’ve found that one of the most significant advantages of these platforms is the ability to engage with audiences directly. On Twitch, streamers can interact with their community members through live chat, while Telegram and Discord offer group chats where they can connect with each other and the brand in a decentralised way. By engaging with an audience like this, brands get direct feedback, understand their audience's needs and preferences, foster customer retention and build a loyal following. We feel that these are all invaluable for public relations and marketing efforts, especially in a Web3 world.

Twitch, Telegram, and Discord all have features that make it easy to build communities, for example, streamers on Twitch can cultivate a dedicated community through their channels by organising interactive events or competitions exclusively for their viewers, whereas Telegram and Discord offer group chats and servers where users can connect and engage with each other. In doing this, brands create a sense of belonging among their followers which then leads to brand loyalty and advocacy. This aligns with the decentralised nature of Web3, as the community manages itself while the brands act simply as facilitators, not community managers.

Another way we’ve found that Twitch, Telegram, and Discord foster community-led marketing strategies is by offering inclusive content. On Twitch, creators can incorporate interactive storytelling elements into their streams. They can design and host interactive role-playing sessions or narrative adventures where viewers have the opportunity to participate and influence the outcome of the story, while Telegram and Discord offer exclusive sponsored community giveaways. When harnessed by brands, these features make their followers feel special, leading to increased engagement and loyalty - which is a useful tool to leverage for WPRO’s PR strategies.

Twitch, Telegram, and Discord are also great platforms for brands to connect with influencers. Streamers on Twitch, admins on Telegram, and celebrities on Discord all act as influencers, promoting brands to their followers. Brands can therefore use these connections to reach a wider audience and create meaningful connections, which is pivotal for PR and marketing efforts, especially as they target a much more specific community of people.

Twitch, Telegram, and Discord in the Web3 World

Web3 introduces new user behaviors and expectations. Users are becoming more privacy-conscious, they value data ownership more, and they seek transparency. Therefore, at WPRO, we align your brand reputation efforts with these trends by prioritising user privacy, offering transparent communication, and providing opportunities for user participation and control.

Telegram, Discord, and Twitch all facilitate these goals. They promote a culture of decentralization by encouraging community members to take on leadership and moderator roles and to contribute to decision-making processes. They also foster a sense of ownership by integrating token-based incentives and governance structures which enable community members to own a stake in the project and directly influence its direction.

These three platforms offer the PR industry a unique opportunity for community-led growth in the Web3 world. By engaging with the audience, cultivating communities, offering exclusive content and leveraging influencers, we help brands create a loyal following and gain credibility with their target audience.